Ferrari Luce — first all-electric Ferrari designed by Jony Ive

How Ferrari reinvented electric cars: a rare synthesis of history, design and power

In a world where electric cars are becoming the norm, Ferrari Luce appeared like a ray of light — a symbol of a new era for one of the most iconic brands in automotive history. This car is not just an EV — it is an emotional bridge between past legends and a future filled with innovation and a refined sense of aesthetics.

What is the Ferrari Luce?

Ferrari Luce is the first fully electric Ferrari, with production set to begin in 2026 at the factory in Maranello, Italy. This is not merely an electric car — it is an invitation into a new chapter of the marque’s story, where every detail is imbued with lightness, power and technological excellence.

The name Luce in Italian means "light", accurately reflecting Ferrari’s intent to illuminate the future and rethink tradition amid the global shift to electrification.

Design by a legend

The Luce interior was created by Sir Jony Ive and Marc Newson from the design studio LoveFrom — the same geniuses behind many iconic products in the tech world. Their goal was clear: to craft an interior where tactility, material and functionality work together like music.

All materials — from glass to aluminum and leather — are used not for show but to evoke emotion and a direct sense of quality. There are no dominating giant screens — physical buttons, metal handles and intuitive controls signal that Ferrari hasn’t forgotten the driver even in the age of digital interfaces.

Features and technological marvels

Electric power and performance

The Ferrari Luce will be equipped with four electric motors and a 122 kWh battery, delivering total output of more than 1100 hp and acceleration to 100 km/h in approximately 2.5 seconds — figures that are truly impressive and remain worthy of the marque’s heritage.

The range exceeds 330 miles (≈530 km), and a powerful charging system supports up to 350 kW, making the Luce not only fierce but also practical for long journeys.

Interior — a symphony of form and function

Ferrari Luce offers a unique hybrid of interfaces:

a display with moving OLED elements that comes to life with the steering wheel;
physical controls that pay homage to Ferrari’s classic heritage;
an original key fob with an E-Ink display, reminiscent of a mini iPhone.

The interior is designed so it does not overwhelm the driver with screens but rather engages — every tactile element, every surface is calculated to maximize the pleasure of interaction.

What does this mean for Ferrari and the world?

Ferrari Luce is more than a new model. It is an emotional and technological turn: a blend of minimalism and traditional values where the future meets history. This car is a reminder that the era of electric vehicles is not a rejection of the past but a new interpretation of a legend.

Its full exterior will be revealed in May 2026, and undoubtedly the entire automotive world will be watching. Luce is not only the first Ferrari EV; it is a "light" in car culture that can ignite new emotions in those who have always dreamed of perfection.

Conclusion:
Ferrari Luce breaks stereotypes by offering an electric car with design mastery, power and emotional depth. It promises to be the beginning of a new story for Ferrari — bright, powerful and filled with a passion for driving.