Alfa Romeo and Maserati launch «BottegaFuoriserie»: a new journey to the pinnacles of craftsmanship

The new initiative unites outstanding capabilities Alfa Romeo and Maserati — to become a beacon of automotive excellence in the expanded Italian "Motor Valley" (Piedmont, Lombardy and Emilia-Romagna, from Modena to Turin and Arese)

What is BottegaFuoriserie?

This is a creative hub where two brands join forces in areas of car personalization, restoration of historic models, development of new technologies and the showcasing of heritage.

The project will operate along four main directions:

• Bottega — creation of fully customized models with a very limited production (so-called "few-off")

• Fuoriserie — an extended program of personalization for existing serial vehicles of the brand

• La Storia — preservation and restoration of the brands’ heritage, restoration of historic models

• Corse — integration of engineering experience from motorsport into the development of new models. 

Why is this needed?

The collaboration allows Alfa Romeo and Maserati to leverage synergy: combining Italian design, craft, racing spirit and the premium segment. This is a chance to strengthen the brands’ positions in an era where exclusivity matters more than mass appeal

What’s next

Although details are not fully revealed yet, it is expected that the project will introduce new exclusive low-volume models, as well as broad customization opportunities for clients worldwide

With the launch of BottegaFuoriserie Alfa Romeo and Maserati take a step into a new era — an era where ultimate performance, design, craftsmanship and personal expression are not just attributes, but an entire experience.